The Kelso Institute
A homepage concept that makes Louis Kelso’s ideas about broad capital ownership clear to newcomers, and keeps his books free and easy to find.
This is a design concept by sonomadesigned and is not the live website for The Kelso Institute. It is not affiliated with or endorsed by the organization.
Industry
Educational nonprofit
Location
San Francisco, California
Project
Homepage redesign concept
Website
kelsoinstitute.org (concept)
Kelso’s major books, free to download, with Russian, Spanish and Chinese editions
From one newspaper buyout in 1956 to national policy
Where they started
The Kelso Institute keeps Louis and Patricia Kelso’s work on broad capital ownership available to everyone, with books, papers and translations going back to the 1950s. There’s a lot of valuable material, and newcomers need a clear way in.
The goal
Make Kelso’s ideas easy to grasp in a few minutes, show why they matter in an age of AI, and keep the full library one click away.
What we built
A homepage concept in Framer with the idea in brief, starting paths for employees, business owners and the curious, a “Why now” section on AI and ownership, the free library front and center, a timeline from 1956 to 1990 and a profile of Louis and Patricia Kelso.
The IT underneath
Built so a small team can keep it current in Framer, adding books, news and translations without a developer, while every book stays free to download.
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